Our People

  • Conductors & Instrumentalists

Jo Fry

Associate Director
Headshot of Jo Fry

After reading music at Edinburgh University, Jo joined the record company Select Music – working as a label manager and then in international A&R for Naxos Records. He then went to Decca Records as an Executive Producer, for artists such as Vladimir Ashkenazy, Alfred Brendel and Albrecht Mayer – before moving across to the world of management at Askonas Holt in late 2009 as an Artist Manager. He is now an Associate Director, and manages conductors. Outside of work (but before children came along), Jo founded and conducted the chamber choir VOX, and has composed various short film scores, trailers, adverts and choral works. In 2017, Jo fulfilled a life long ambition to run the London Marathon. Jo chaired IAMA’s Media & Broadcasting committee from 2019 to 2023.